Mr. Bill's Beans

This week I decided to look at the digital marketing efforts of yet another local coffeehouse, Mr. Bill's Beans. This particular spot is a little further out than I normally like to drive to get my coffee, but it was well worth the visit. Mr. Bill's Beans prides itself on their organic coffee beans that they roast with a unique technique to preserve it's freshness and flavor.

As for their digital marketing efforts, Mr. Bill's Beans only presence is on their website, Facebook, and Instagram. The website has limited information, a simple "About", "Contact", and "Buy" page to purchase Mr. Bill's coffee beans. Their Instagram is even more limited, with only 2 posts and 143 followers. Their digital marketing efforts are somewhat redeemed however through their Facebook page. Mr. Bill's Beans is fairly active on this account, and does a great job engaging with customers through entertaining posts that are relevant to the business. 

I would suggest that Mr. Bill's Beans continues with their efforts on Facebook and expands these efforts to Instagram and their website as well. To promote interest, they should continue to utilize posts that are interesting and humorous while at the same time related to coffee--this will invoke a two-way conversation over their social media channels. 

Because Mr. Bill's Beans is not a centrally-located coffeehouse for Athens residents, they will need to work twice as hard to stimulate business. Although the coffee is high quality and the business model is unique, there is a lot of room to grow in their digital marketing efforts.