Zombie Coffee & Donuts

My third stop on my venture to visit popular coffeehouses in Athens was Zombie Coffee and Donuts. Zombie C & D, located on Broad Street, offers a wide variety of donuts, coffees, and teas. There were so many delicious options that I am already planning my next visit.

As for Zombie's digital marketing efforts, I was throughly impressed. Their website includes their extensive menu options, information on their charity work, a blog that highlights the various foundations that Zombie Coffee supports, and a social page that features pictures that their customers post.

On top of their website, Zombie Coffee & Donuts has a Facebook, Twitter, Instagram, and LinkedIn account. Each of these account features different content. From what I have seen on each account, Zombie does a great job of following the 80/20 rule--talking about what consumers want to talk about 80% of the time and talking about what the business wants to talk about 20% of the time. A lot of the posts on these accounts include superb pictures of their menu items as well as witty posts about things related to their products.

Across all of these channels, it is clear that Zombie Coffee & Donuts does a wonderful job of keeping their audience engaged and promoting their business in a very conversational way. Overall, I was extremely impressed with their digital marketing efforts and feel that other businesses in Athens could learn from them.