1000 Faces Coffee

1000 Faces Coffee is a mission-based business whose goal is to maintain direct relationships with the coffee bean producers, respect the geographic origin of these coffee beans, and raise ecological awareness. With all of these factors coming into play, the result is a warm, inviting coffeehouse that puts a large emphasis on not only treating the coffee bean growers with appreciation and respect, but the customers as well. 

Located on Barber street, 1000 Faces Coffee is close enough to be convenient for UGA students but far enough removed to feel somewhat like a getaway while enjoying your morning cup of coffee. Upon walking in, I was greeted by an extremely friendly barista and helpfully guided in making my decision on what to order. I sat outside on the picnic tables pictured above and began to investigate how 1000 Faces Coffee implements their digital marketing strategy. 

The first channel I took a look at was 1000 Faces Coffee's website. I was instantly impressed by the effort they took in featuring popular coffees by noting their origin, processes used to produce the beans, as well as other factors. The website promotes communication with their customers by providing a subscription to their email list as well as a blog. I feel that the blog is a great way to get customers excited about 1000 Faces Coffee. Though the blog itself does not discuss anything about their own coffee, it opens a discussion about interesting facts, myths, and common misconceptions about coffee. This allows customers to get a feeling of involvement when they enter the coffeehouse. If they read the blog, they are educated and more interested about the coffee that they are drinking. Although it is not directly promoting their business, it is actively engaging their customers.

1000 Faces Coffee seems like they are doing fairly well on their social media accounts too. The posts on their Facebook and Instagram accounts are the same, but because they are getting different responses on these accounts, I think that it is fine if they continue to do so. However, although they have a strong following base and get a few good responses, I definitely feel that whoever is running 1000 Faces Instagram and Facebook accounts could take a few notes from Marketing 4450. All of the posts that I have looked at from these pages are solely promotional posts about 1000 Faces Coffee. To fully captivate their audience and stimulate a two-way conversation, these accounts should focus the majority of their efforts on posting about things the customers want to talk about and spend maybe 10-20% of their time on promotional posts. 

As for 1000 Faces Coffee's twitter account, they seem to be doing much better in carrying a conversation with customers. Instead of focusing posts on themselves, 1000 Faces spotlights their customers and other local businesses by retweeting and commenting on their content. Although I think 1000 Faces should also include some content of their own on twitter, I think they are off to a good start with their current approach.

Looking at their efforts as a whole, 1000 Faces Coffee has done the best work with their website and blog. With a few adjustments to their social media accounts, 1000 Faces Coffee will be able to further improve their relationships with customers and promote their unique business model.